It's just us. That's the point.
No account managers. No handoffs to a junior you never met. North Star is two equal partners, start to finish: one drives how it gets built, the other where it's headed and why.
Andrei
Hand Andrei a roadmap and it gets built. He breaks the plan into who does what by when, manages every moving part, and stays on it until it ships. Plans are easy to write and hard to land. Andrei lands them.
Campbell
Campbell has built and run his own small businesses, so he has lived the exact problem we solve. His instinct is to step back, find the structure under the chaos, and build the plan that makes the next move obvious.
We kept watching good businesses stall. Capable, proven, and unsure of the next move. North Star is for that exact owner: willing, able, and secure enough to ask a guide for the route.